The Role of Big Data in Strategic Decision-Making

Authors

  • Dana Allen PhD
  • Skyler Smith Dr.
  • Nico Carter Prof.

Keywords:

Big Data, Strategic Decision-Making, Data Analytics, Competitiveness, Innovation

Abstract

This research article explores the impact of big data analytics on strategic decision-making processes within organizations. By integrating large-scale data analysis with management science, the study provides insights into how companies can leverage data-driven strategies to enhance competitiveness and drive innovation.

Author Biographies

Dana Allen, PhD

PhD
National University of Singapore
21 Lower Kent Ridge Rd, Singapore 119077

Skyler Smith, Dr.

Dr.
ETH Zurich
Rämistrasse 101, 8092 Zürich, Switzerland

Nico Carter, Prof.

Prof.
Monterrey Institute of Technology and Higher Education
Av. Eugenio Garza Sada 2501 Sur, Tecnológico, 64849 Monterrey, N.L., Mexico

References

Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.

Rahimov, J., Rahimov, E., Nasirzade, A., & Yusifli, P. (2025). Economic aspects of projects based on the Internet of Things. Innovation and Sustainability Articles, 5(4), 31-44.

Downloads

Published

2026-05-13

Issue

Vol. 4 No. 1 (2026)

Section

Articles