Digital Transformation and Its Effect on Organizational Performance
Keywords:
Digital Transformation, Organizational Performance, Artificial Intelligence, Big Data, Cloud ComputingAbstract
This article investigates the role of digital transformation in enhancing organizational performance. The study focuses on how digital tools and technologies, such as artificial intelligence, big data analytics, and cloud computing, contribute to improving efficiency and effectiveness within organizations. The research findings indicate that companies embracing digital transformation experience significant improvements in operational performance and customer satisfaction. Furthermore, the study highlights the challenges organizations face during the digital transformation process and offers strategies to overcome them.
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