The Role of Corporate Social Responsibility in Consumer Trust
Keywords:
CSR, Consumer Trust, Sustainability, Ethical Practices, Brand LoyaltyAbstract
This article examines the influence of corporate social responsibility (CSR) initiatives on consumer trust in businesses. By analyzing various CSR activities, such as sustainability efforts, ethical labor practices, and community engagement, the research highlights how these practices foster trust and loyalty among consumers. The findings reveal that companies with strong CSR commitments tend to enjoy higher consumer trust, leading to increased brand loyalty and customer retention. The article also discusses the implications for businesses seeking to enhance their reputational capital through CSR.
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