Behavioral Economics: Insights into Consumer Decision Making

Authors

  • Dana Thompson PhD
  • Adrian Martinez PhD
  • Jamie Nelson PhD

Keywords:

behavioral economics, consumer decision making, psychology, biases, marketing

Abstract

This article delves into the principles of behavioral economics to explain consumer decision-making processes. By exploring psychological factors and biases, it aims to provide a comprehensive understanding of how consumers make choices in various economic contexts.
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Author Biographies

Dana Thompson, PhD

PhD
Bocconi University
Via Roberto Sarfatti, 25, 20136 Milano MI, Italy

Adrian Martinez, PhD

PhD
University of Barcelona
Gran Via de les Corts Catalanes, 585, 08007 Barcelona, Spain

Jamie Nelson, PhD

PhD
Stockholm School of Economics
Sveavägen 65, 113 83 Stockholm, Sweden

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Published

2024-08-15

Issue

Section

Articles