Behavioral Economics: Insights into Consumer Decision-Making
Keywords:
Behavioral Economics, Consumer Decision-Making, Psychological Factors, Consumer Behavior, Marketing StrategiesAbstract
This study investigates the impact of behavioral economics on understanding consumer decision-making processes. By examining psychological factors and biases, the research provides insights into how consumers make purchasing decisions. The findings highlight the importance of incorporating behavioral insights into economic models to better predict consumer behavior and improve marketing strategies.
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