The Economic Impact of E-commerce on Traditional Retail
Keywords:
E-commerce, Traditional Retail, Consumer Behavior, Innovation, Digital TransformationAbstract
This study evaluates the economic impact of e-commerce on traditional retail businesses. We analyze the shift in consumer behavior towards online shopping and its implications for brick-and-mortar stores. The paper discusses strategies that traditional retailers can adopt to remain competitive in the digital age. Our findings suggest that while e-commerce presents challenges for traditional retail, it also offers opportunities for innovation and growth.
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